Why it makes no sense for London to have an NFL team
After another two sell-out matches at Wembley, momentum is growing for a permanent NFL team in London. The league is keen: a fan base in the UK would open up a new market, generating revenue from tickets, merchandise and broadcasting rights.
NFL would provide London boost
NFL London franchise could be 'worth more than £100m' to UK
London-based NFL team could generate $250M a year, study says